If you want to make money through social media, then Facebook is definitely the place to start. It is the largest social network — and third most popular website — in the world. With billions of users, you’ll have no trouble finding an audience that will be interested in what you have to promote. In this guide, we’re going to look at specific tips you can apply to your Facebook marketing strategy to make money, as well as great resources that will help you make the best use of your time, inspire, and educate you so you can increase business revenue and/or personal income. (By the way, you may also be interested in our guides to making money on Twitter, YouTube, Instagram, Pinterest, iPhone/Android,Google+, and with display ad networks; you can subscribe to our newsletter to receive new monetization guides as we publish them.)

Build Your Mailing List

Since most businesses make money from their mailing list, let’s look at some specific ways you can grow your mailing list on Facebook to increase your online income.

1. Post new signup incentives (free e-books, reports, whitepapers, discounts, etc.) on your Facebook wall. For extra exposure, promote your post using the traditional Facebook Ads interface so you can target your post to the Facebook audience most likely to sign up and later become customers. Continue the ad as long as you continue getting signups.
2. Look for opportunities in relevant Facebook groups to share your signup incentives. Start by joining groups where your target customers are active. Look at the question they post most frequently. Create signup incentives that answer those questions and leave a short, informative answer with a link to your squeeze page so people can learn more. .
3. Install apps from your email service provider to put an opt-in form on your Facebook page as a custom tab. ESPs that offer Facebook apps include Aweber, MailChimp, GetResponse, Constant Contact, andiContact.
4. Use the Woobox HTML tab app build an iframe on your Facebook page. You can easily add your mailing list squeeze page and have it show as one of your four custom tabs beneath your cover photo.
5. Update your page’s cover photo to “point” to the custom tab on your Facebook page where people can sign up for your mailing list.
6. Add a cover photo with a call to action to “click here” to get your free incentive. Make sure the photo’s description has a link to your squeeze page so that when people click on the cover photo, they can easily click through to your squeeze page. You can also make a shortened URL for your squeeze page (something easy to type like bit.ly/freeguide as opposed to bit.ly/Gu8sce2) and add it to your cover photo.
7. Use the Custom Audience feature in the Facebook Ads Power Editor to target ads about your signup incentive to other email address lists you have access to like your customers, LinkedIn contacts, personal email contacts, etc. Note that you shouldn’t says something like “Thanks for being in my network on LinkedIn — come download this.” Don’t give away how you know people in your ad; let them just think they were “randomly” targeted.
8. Use the Custom Audience feature in the Facebook Ads Power Editor to target ads for a new signup incentive to people who have unsubscribed from your mailing list.

Sell Your Products

Do you sell physical or products, online or off? Here are some ways increase your sales using Facebook to turn your visitors and fans into paying customers.

9. Announce new products on your Facebook page and promote the post using the traditional Facebook Ads interface so you can target your post to the Facebook audiences most likely to buy.
10. Use the Custom Audience feature in the Facebook Ads Power Editor to target ads to your current customer base and mailing list to increase visibility for your new products.
11. Add a custom tab to your Facebook page that lets you sell directly on Facebook, or that guides your Facebook fans from your page to your online store.
12. Look for opportunities in relevant Facebook groups to promote your products. Start by joining groups where your target customers are active. Look for questions that can be answered with a mention of your product and answer them, preferably linking to your product’s landing page.
13. Comment on blogs using the Facebook Comments plugin that your customers regularly read. Either comment as your Facebook page or comment as your personal profile after you have connected your page to your profile under the employment section of your personal profile’s about tab. You will get a link to your Facebook page with either option. Look for posts that allow you to casually mention your products in the comment so people will have reason to click through to your page.
14. Update your cover photo with a photo or benefits list for your new / bestselling product. Make sure the photo’s description has a link to your product’s landing page so that when people click on the cover photo, they can easily click through to your landing page. You can also make a shortened URL for your landing page (something easy to type like bit.ly/ourproduct as opposed to bit.ly/Iso93lco) and add it to your cover photo.

Generate Leads

If you sell high-end products or services, you might be more focused towards generating leads through Facebook. Here are some ways to attract them.

15. Create content on your blog that is conversion-oriented for your business. If you offer SEO services to small businesses, write posts about SEO challenges for small businesses. Share these posts on your Facebook page and promote them using the traditional Facebook Ads interface so you can target the audiences likely to need your services.
16. Look for opportunities in relevant Facebook groups to demonstrate your expertise. Start by joining groups where your target customers are active. Look for questions that are related to the services you offer, answer them, and casually mention that you offer services that could help with their issue.
17. Lead a group on Facebook about the industry you offer services for. If you’re a freelance web designer, create a group for businesses who need small pieces of design advice. Just be sure your group’s goal is to attract customers, not colleagues.
18. Link your business Facebook page to your Facebook personal profile using the employment section under the about tab. This way, potential customers who see your interactions throughout Facebook can learn more about your business.
19. Find popular blogs in your industry that your potential customers read. Be an active participant in the wall posts of that blog’s Facebook page using your Facebook page. If you offer great advice to people, they’ll be more likely to contact you about your services.
20. If you offer local services, look for business referral groups on Facebook in your region. Participating in these ail leave a huge ROI as people come to them to look for good businesses to work with. Even the smallest cities have them.
21. If you are offering services to entrepreneurs or small business owners who manage their own Facebook page, consider sending a personalized message to their Facebook page about specific ways your services could help them. Skip the generic “I can help you build your Facebook marketing strategy” and go for “I noticed you don’t have a link to your website in your page’s short description — here’s how to do it.” Insert directions and then let them know you can help them with other aspects of their Facebook page if they are interested. Sending it to their Facebook page will help you bypass the “Other” message folder.

Promote Your Books

If you’ve authored a book for sale (or as an incentive for mailing list signups), then you can promote it on Facebook. Here’s how.

22. Create a cover photo for your book, both on your personal profile and your Facebook page. Include a call to action that points to the book website, an arrow that points down to a custom tab with a sample chapter that can be downloaded if people opt-in (which will put them in an autoresponder series to ultimately buy the book), etc.
23. Create a Facebook page for your book itself so people can add it to books they’ve read. Better yet, add instructions in an image on how people can add your book to their favorite books on their personal profile.
24. Create a group so people can come discuss the book. As the group grows, more people will become interested in joining and will lean more about the book.
25. Join groups for book lovers so you can share the news about your book. Also join groups where people who would read your book are active.
26. Start an interest list with the top books in your industry and include your book’s page in that list. Then promote it.
27. Design some images with quotes from the book. While these aren’t as powerful on Facebook, they still get a lot of shares. Make sure a link to your book is early in the description with the image; specifically, make it a shortened URL after no more than 90 characters in your update.

Market Affiliate Products

Another way to make money on Facebook is by promoting the products you are an affiliate for. Note that if you do share an affiliate link on Facebook, it is proper etiquette (and an FCC requirement) to disclose that the link is an affiliate link.

28. Promote your blog post or video review of the affiliate product on your Facebook wall and promote that post using the traditional Facebook Ads interface to target the ad to people who are most likely to buy the product.
29. Personally reach out to people who might be interested in buying this product. You will find these people in relevant groups and interacting on popular Facebook pages within the industry. For this to work, you have to be genuinely passionate about the product, willing to write personalized messages to individuals about why they should try it, and disclose that you are an affiliate (but that you’d promote it even if you weren’t). Make sure these are people you have interacted with in groups or on pages, and let them know you sent them a message so it doesn’t get lost in their other folder.
30. Look for opportunities in relevant Facebook groups to promote the affiliate product. Start by joining groups where the product’s target customers are active. Look for questions that open the door to sharing your review post or video. If you’re promoting a WordPress theme, look for any group where people are asking what theme is best for their blog or business, then passionately suggest the theme you’re promoting (and also disclose that you’re an affiliate).

Look for a Job

If you’re not making what you want at your current job, then you might be in the market for a new one. Here are some ways to use Facebook to help increase the odds of getting hired.

31. Make your Facebook personal profile as professional as possible. Regardless of the legality of employers checking up on potential job candidates on Facebook, they still do. You don’t want someone to see your latest wild weekend in Vegas photos or status updates where you complain about your job, past or current.
32. If you know of a company that is hiring, and you can find people from that company in public Facebook groups using Graph Search (try Groups that John Smith Belongs To), join those groups and start interacting with those people. The familiarity could help you during the interview process as you will be demonstrating your expertise with potential interviewers.
33. Find a common interest with your future boss or interviewer. Many Facebook personal profiles have some public information; see what you can find before you go for your interview and brush up on it so you can casually throw it around in conversation. The connection will help you be more memorable.
34. Turn your profile and/or page into a portfolio. Add images that represent your best work in a specific album. If applicable, add a link to the description for the image.

Facebook Apps & Integrations

If you want to make money directly off of Facebook, you will want to turn your Facebook page into a sales machine. Here are some apps that allow you to sell from your Facebook page or easily lead your Facebook fans to your online store.

35. Beetailer. Helps you import your existing online store into Facebook.
36. Show & Sell. Sell your products or services on Facebook with an easy-to-configure social mini-store.
37. Storefront Social. Enables businesses to showcase their products or services on their Facebook page.
38. ShopTab. One of the leading Facebook store applications.
39. Ecwid. Formerly Payvment, an embeddable centrally managed storefront that works on Facebook, WordPress, Joomla, Drupal, Squarespace, and additional platforms.
40. Integrations with Facebook. Facebook store applications and integrations for Shopify users.
41. StoreYa. Facebook store application and integration for Magento users.

Another way to encourage sales is by offering deals, coupons, and discounts. Here are some apps that make it easy to give your fans exclusives that will drive them to buy.

42. Deal Share. Create and launch a viral deal on your Facebook Page where you can set the number of registrations required to unlock a group discount.
43. Exclusive. Visitors unlock a “fan exclusive” download by sharing a wall post .
44. Fan Coupon. Convert visitors into fans of your Facebook page by rewarding them with an exclusive coupon or invitation to a special event.
45. Coupons & Vouchers. Create fan-only coupons with unique one per user custom coupon codes.
46. Deals. Require payment via Paypal to access an offer.
47. Group Deals. Create coupons that are available only after a certain number of people request the coupon.
48. Facebook Coupon App. Reward your fans and generate sales revenue with Facebook exclusive offers.

For businesses who just want leads, there are some apps that let Facebook visitors contact you for more information, without having to trust them to find your message button.

49. InlineVision Contact Form. Give fans an easy way to contact you with our Contact Form for Facebook and get the submissions delivered directly to your email Inbox.
50. Pagemodo Contact Form. A contact form is a quick and easy way for visitors and fans to contact you. They fill in information on your tab and you’ll get alerted with an email.
51. North Contact. North Contact is a free social CRM extension for North Social’s apps. Perfect for creating user forms, list management, as well as outbound emails and autoresponders.

Recommended Tools

If you want to make money online, you need to get efficient with your time management. The following tools will help you spend less time posting updates and more time on revenue generating tasks.

52. Buffer. Allows you to create a custom schedule for posting updates to your Facebook profile or page. Add posts to your Buffer and they will automatically be assigned to the next open time slot.
53. Post Planner. Allows you to schedule posts to your pages and groups. Also gives you ideas of what to write when you don’t know what to post.
54. HootSuite. Allows you to schedule posts to your profile and page. Also allows you to monitor your newsfeed in one dashboard.

Another thing you could use is an analytics tool that brings your Facebook Insights together with your other data. Here are some good ones to try.

55. SumAll. Lets you view your Facebook Insights alongside business data from a variety of sources in a graph so you can see how a spike in Facebook activity affects your business.
56. Cyfe. Prefer dashboards? Cyfe lets you create dashboards with business data from a variety of sources.
57. Social Report. If you’d rather get your Facebook Insights and activity delivered to your inbox.
58. Rival IQ. For those who need to constantly monitor their competitors, Rival IQ lets you see your competitor’s Facebook page description and activity levels. It will also notify you when any significant changes are made to the page.

(Source: monetizepros.com)

Facebook a Social networking website from whom no one is unknown these days.  It allows you to connect with anyone all around the Globe and Chat with them, Share Videos & movies and many more. As everyone know How to basic things on Facebook, Here we will Share some of the Latest Working Facebook Tricks which make your facebooking more interesting. There Tricks are well researched by our team all Tricks working. So let’s Go through these tricks once and use in your facebook account.

1.Trick to update blank status:

Now you can update your Facebook status as blank.first login to your Facebook account.

• now enter @[3:3: ] in your status box

• if you want to update your blank status as long statement the paste the code again below the code just like below

                                         @[3:3: ]

                                         @[3:3: ]

                                         @[3:3: ]

                                         @[3:3: ]

2.Post animated (.gif) images on Facebook:

Many other Social networking websites like Google plus allows you to Share animated gif’s images which really looks pretty Cool, but if your daily Facebook you would be knowing that gif images are not allowed on FB. Don’t worry here is the trick to Post gif images on Facebook:-

• Simple visit giphy website.
• Now select a animated gif image which you want to post on FB.
• Paste the image the link on Facebook Status and Voila its done !!

3.Invite all friends to Like a FB page with Single Click

You created a new Facebook Fan page but don’t have any likes on it. The best way to get Likes is to invite your all friends to like a Facebook page, but inviting your each friend manually takes a hell lot of time. But you can use the this Latest trick to invite all friends to like facebook page by a Single Click-

• LogIn to your Facebook account and Open the Page for which you want to send invitations to your Friends.
• Now Click on Invite friends Option and a pop up will appear.
• Now simply press f12 key from your Keyboard and Chrome Console window will Open.
• Copy the below posted Code and paste it in the Console window and you’re done !!

var inputs = document.getElementsByClassName(‘uiButton _1sm’); for(var i=0; i<inputs.length;i++) { inputs[i].click(); }

4.Download facebook photo Album in a single click:

now you can download  facebook photo album with a single click,all you need is to just go to app named Facebook2zip.com

check the process:

• Step1: As soon as go the above app you are asked to Login with facebook just like in above picture
• Step2: Now choose your friend from whom you want to download photo album you can see an arrow 2 pointing in the above picture
• Step3: Now choose the album what you want to download
• Step4: Just click Download button and save photo album to your desired location.

5.Post and Create Fake Facebook Status:

Now amaze your friends by posting Fake Status on your FB profile with anyone’s name whether it is Bill Gates to Mark Zuckerbergs. Just follow below simple instructions:-

• Visit  The Wall Machine website.
• And Connect it with your Facebook profile and Log in to it.
• Now you’ll able to create any kind of Fake Fb Status and post on your profile.

6.Create a Video with your Facebook pictures:

now can create a video with your facebook pictures it is so easy you can go to pixable.com and login with your facebook account.

7.Find who unfriend you on facebook:

• If you think that someone of your friends has Unfriend you on Facebook and your not able to find who is that.
• Now you can use this Application to find the one who removed or deleted you from your Profile.

8.Post your staus in all facebook groups at once:

• it is easy to post your status on your wall.when comes you have to post status in all groups it takes much time and even it is hard task.by using simple app it is easy you can post in all facebook groups at once
• Go to Multi post application and login with Facebook.
• you can also use another app click here

9.Sync Facebook Calendar with Google Calendar:

If you have been using Fb calendar as well as Google Calendar I’m sure it had been created a big mess to manage your important reminders, appointments and birthday. But now below we have showed How to Sync Facebook Calendar with Google Calendar:-

• Open your facebook and Simply go to Events and head towards Calendar tab.
• Now just Tap on setting and Click on the export button.
• Now you have to Choose what you want to export “Friends birthday” or “upcoming events” select one which is appropriate to you and then Copy their link address.
• LogIn to your Google account and visit Google Calendar page.
• Now Simply Click on Other Calendars and tap on the drop down button and then Choose Add by URL.
• Here you’ll paste the link which got from the FB calendar and Click on Add Calendar button.

 10.Send Photos In chat box:

• while you are chating with your friends you can send photos in chat box.
• see here how can we send photos in chat box.

11.How to Delete/deactivate Facebook account?

• Most of people think that deactivating and deleting are same but in practical they are different.
• click here how we can delete/deactivate facebook account.

12. Accept all friend request at once

• Login to your FB account and visit your Friend request page.
• Now Copy the below Code and Post it your friend request page address bar.

javascript:for( i = 1;i<document.getElementsByName(“actions[accept]”).length;i++){document.getElementsByName(“actions[accept]”)[i].click();}void(0);

• And press enter…That’s it !! Now check all your friends would be added to your friend list.

13. Restore deleted Facebook Messages and Images

• Simple Login to your facebook account and head towards general setting page through this link.
• Now Click on Download a Copy of your Facebook Data
• At the very next page a Download archieve button will be visible, Click on it and they might ask you to enter your FB password again, Just enter it.
• When you click on Submit button and you will see download link for your data will be sent to your email id.
• Now log in to your mail account and download the archive from the link which you received in your mail.
• That’s it..!! Extract or Unzip the file and there would all information of your FB account such as messages, image, videos, etc.

14.Cool Facebook Chat tricks:

• Send your Friends Cool messages in different Style like Upside down or flipped text and many more.
• Visit this website from your Computer browser.
• Now here type your desired text in dialog box and choose appropriate style.
• Now Simple Copy the text and post it to FB status and it will appear in different style.

15. Visible Online for Whom You want:

Now you can visible online for whom you want.By using this trick you can chat with only with the persons whom you want.

• Just go to Advanced chat settings by clicking on Gear icon below chat bar.

• Then a pop up arises  just like below screen capture

• Now click Turn On chat for Some Friends
• Now add your friends in the options

• finally click save option.

(Source: alltechtricks.org)

Facebook is the king of social networking websites and there is no second opinion about it. Multiple users logging in several times in a day just to catch friends’ activities. If you are surfing Facebook on daily basis then you must be aware of all the regular stuffs like add, delete friends, like button, update statuses, walls and profile, explore pages, applications etc. But can you confirm your familiarity with every application and features of Facebook?

When you see friend or any family member’s good albums , you love to store into your hard drive or in the storage media. But at a later stage you may face difficulties to download everytime manually, everytime it will take your time while downloading multiple albums.

In this post we are helping you with some inclusive tricks to download multiple Facebook albums in a single click.

1. Go to facebook2zip.com



2. Make sure that you are logged into your own Facebook Account. If not, then Click here for log in.



3. Click ” log in with Facebook” button in facebook2zip.com.






4. Then click on “choose a friend” option to download your friend’s album.





5. Now time to choose the photo album of your friend which you want to download. Select albums by holding ctrl+click.



6. After selecting, click on Download option which is indicated by red arrow.





7. Now your download will be ready and you can download your selected albums to desired location on you PC just by clicking on Download button.





8. There are many applications present in the web to download Facebook Photo Albums like fbdownloader, facepad etc. But you may find the above method is more easiest,fastest and safest method.

(Source: fedobe)

When the first small business marketers ventured into the brave new world of social media, one of their most arduous tasks was finding information about what they should be posting to get more likes and better engagement. Well, when it rains, it pours.

Now the internet is flooded with articles about how to manage a small business social media presence. A Google search on the topic will return more results than you could ever hope to read.

So when a tool, trick, or pneumonic device comes along that gives clear directions and is easy to remember, we should all take notice (and bookmark it).

One such resource is 70/20/10 Facebook Posting Rule defined by Crystal Vilkaitis, Social Media Director at SnapRetail. As you can see from the infographic below, Vilkaitis breaks down a business’s social media posts into 3 categories, and provides a guide for how much of your content should come from each.

• Adding Value and Brand Building: 70%
• Sharing Others’ Posts and Ideas: 20% 
• Promoting Yourself or Your Business: 10%

Do you follow these guidelines? What kind of results have you seen from your posting strategy?

[click to enlarge]

(Source: pagemodo)

Despite the amount of competition, Facebook remains as the number one social network. With over 1.3 billion monthly active users, there’s no denying that Facebook is just as popular as ever. And it’s a platform that definitely shouldn’t be ignored. Facebook has proven to be one of the best allies for businesses and individuals who want to increase their online presence or gives sales a jolt.

The problem, however, is getting noticed when roughly1,500 posts can come through a user’s news feed each day. That’s why it’s of the utmost importance to master Facebook, which you can do by following these 10 tips. Not only will it make you stand out from the crowd, these tips can also increase the experience of your community.

1. What’s the Competition Doing?

There’s nothing wrong about scoping out your competitors or similar businesses – just as long as you’re not stealing any copyrighted material. By doing a little exploring you have the chance to see what tactics are and are not working. For example, do the followers of your competitors like posts that share videos or do they prefer infographics? How often are they posting? Is there Welcome Tab?

If you want to see what the competition is doing on Facebook all you have to is go to www.Facebook.com/search and then select the ‘Pages’ option. Once there, you can search for competitors or industry keywords. If you can’t locate the Facebook page of a competitor, head over to their website and see if there is link to Facebook on the website.

When I did this for my hosting company I searched #hosting. This will pull up all hosting companies. You should pay attention to every detail that they are doing online. Pay attention to their customers and what they are doing. Replicate what they are doing and do it better.

2. Understand Your Demographic

Some people may get a bit concerned over the fact that there are a lot of demographic options on Facebook that can be used to target your audience. How exact can these demographic options get? Well, you can discover the following about your audience:

• Location
• Gender
• Age
• Work
• Interests
• Life Events
• Politics

By knowing this information you can then create content that your demographic would be interested in and would be willing to share with others.

3. Use Visuals

In case you weren’t paying attention, images are good for business. This exactly breaking news eithers. Over the last several years there has been research after research that has proven just how powerful images can be. For Facebook, it has been found that photo posts receive 39% more interaction. Even more eye-opening is the fact that photos account for 93% of the most engaging posts. Furthermore, posts that contain images receive 53% more likes, 104% more comments and 84% of click-throughs than compared to posts that just contain text.

4. Use a Call-to-Action

What do you want your followers to do after you post something to Facebook? Do you want them to Like, Share or Comment? State clearly what you would like your fans to do. For example, if you want them to watch a video you just uploaded, then don’t be afraid to tell people that. Just keep in mind that you don’t want to be too pushy. People don’t want those spammy-appearing posts that bombard you with demands of Liking or Sharing. Not only will people ignore, block or remove your Facebook page, you may even get into trouble for some shady practices.

5. Post at the Right Time

If you want to make certain that your audience sees your status or content, you’ll have to discover the best days and times to post on Facebook. Typically, the end of the week is a safe bet. Research has shown that engagement rates are 18% higher on Thursdays and Fridays. However, if you want something more specific, HubSpot has found that the best times to post are between 1pm to 4pm with Wednesdays at 3 pm being the peak time. As for the worst times, it’s been found that weekends and before 8 am and after 8 pm aren’t ideal times to post on Facebook.

6. Engage Your Audience

If you’re looking for a simple and effective way to engage with customers than look no further than just start by asking a question. It’s been found that posts that contain a question generate 100% more comments. Just be sure to ask questions that have a short or limited response. For example, if you’re in the travel industry than you could ask your fans where their dream destination would be during the summer.

Another popular and proven tactic to increase engagement is by running a contest. 35% of fans want to participate in contest – which sparks creativity and activity among Facebook users by giving away a product relevant to your brand or sharing the winning image from a fan. You can use Wildfire, North Social,Strutta, Woobox, ShortStack or Votigo to create and run contests. I’ve used all of them and I’ve put them in my preferred order.

7. Follow the 70/20/10 Rule

The 70/20/10 rule isn’t exactly new in the the business world and leadership development, but it’s become a proven technique for Facebook posting as well. The idea is pretty simple. You want your posts to be varied and broken down in the following ways:

70% of posts add value to your business and increase brand recognition.

20% of posts should be shared content or ideas from others.

10% of posts should be promotional – announcing new products, hosting contests, etc.

By following this rule you’re making sure that your posts aren’t too promotional and are keeping your fans engaged with differing content that they’ll enjoy or find informative. It can also help you create a content calendar so that you have a schedule on what to post.

8. Be Emotional

Yes. It’s perfectly acceptable to get emotional on Facebook – within reason, of course. Why? Because science has proven that emotions are contagious on Facebook. That means that cheerful posts can make people happy and angry tangents could get people worked up. Posts that illustrate your excitement or frustration are shared more often and can boost engagement.

If you want to go further with your emotions, make use of emoticons. Posts that contain emoticons are shared 33% more often, increase comments by 33% and 57% more likes than posts than posts that don’t don’t use emoticons.

9. Run a Targeted Ad Campaign

While you can make the most out of all of the free services that Facebook provides, that can only get you so far, no matter how outstanding your content is. If you spend just a little bit of money on Facebook advertising you’ll have a better chance at reaching your demographic. This means that if you have a 23-year old male who enjoys playing Halo and lives in Chicago, then you could create ads that would grab their attention. From there, you can engage your fans, friends of your fans and even people who aren’t fan yet by creating engaging posts that interests them.

10. Make Use of Insights

Facebook also has a handy analytics feature known as Insights. And you should be using this free and powerful tool regularly. Insights gives you the ability to view information like the amount of people who have interacted or viewed your page. You also have access to the demographics of these people and where they came from. You can even see how effective that Like button has been working out on your website.

(Author: John Rampton)

Today, Facebook is ahead of Google in terms of traffic in North America. This is the reason why Facebook pages ranks high in Google. This high rank of Facebook on search engines is the prime reason for high ranking of other Facebook pages and groups in almost all commonly used search engines.

This gives you an opportunity to gain a high rank for your Facebook business profile even for highly competitive keywords. All you need is to apply some search engine optimization techniques on your profile to ensure high ranking. You can have a look at top 5 tips for optimizing your Facebook page for increased traffic though search engines. Many business owners are using this method of attracting traffic from search engines to their Facebook page and than driving that traffic to their main website as optimizing your Facebook page is much easier than optimizing your main business website.

How to Optimize Facebook Page for Search Engines

1. Keyword Research

The first step is to research about the keyword and make sure that you use the right keyword in your page name. Facebook does not allow you to change your page name again, so do proper research before deciding about the keyword that you want to be ranked for on search engines.

For the purpose of keyword research, you can use many available online tools. One of the great tools that can help you in researching about your desired keyword is ‘Google Keyword Tool’. This tool provides you with complete details and stats about your keyword including number of monthly searches your keyword gets. Selecting a keyword that shows a constant demand on search engines can help you with continues flow of traffic towards your Facebook page from search engines as well as from within Facebook.

You can enter number of different keywords into ‘Google keyword tool’ with different combinations of word to compare number of monthly searches against each keyword. This can only be done for your Facebook page, not for your Facebook group as a group does not have any URL of its own.

2. Custom Keyword based URL

To choose a relevant search engine optimized keyword based name for your Facebook page, go to Facebook.com/username. Facebook only allows you to a custom username if you get a certain number of fans who ‘like’ your page. The number is near 100 fans that can be easily achieved by using some easy tips and tricks to attract fans towards your Facebook page.

3. Frequently Update Content

One of the useful tips is to update your page content frequently. Use of Google rewards sites can also help you in increased rank of your Facebook page on search engines as it is updated on a regular basis. Do not concentrate on keyword rich updates on your Facebook page, as it does not directly affect your page rank instead concentrate on quality content. Quality and fresh content can add value to your Facebook page and can make first time visitors to ‘like’ your Facebook page. You can also divert traffic to your main website by linking updates with your original business website.

Your Facebook page links in other profiles are also very effective in increasing your ranking on search engines. The quality content may influence visitors and fans to add your page link to their profiles. Each backlink is considered very valuable in terms of search engine optimization.

4. Keyword Use in Info Section

You page ‘info’ section is also very important. You have to add keywords in provided information in ‘info box’ and ‘info tab’ right under your display picture.

Even though, for search engine optimization keywords are of prime importance but refrain from over using and keyword stuffing. Try to use keywords in a natural way to increase quality user experience and to obtain strong organic rankings. Focus on providing quality user experience to your fans and visitors that can help you as your fans may promote your Facebook page across the web.

5. Create Quality keyword based Backlinks

Promotion of your Facebook page across the web is another important factor. You can do this by using other social media sites like Twitter and LinkedIn. You can also use online forums and blogs for promotion.

Give time to Off page SEO as it can also contribute in increasing your Page rank. This includes creating quality backlinks across the web. Try to use selective keywords in your backlinks and try to create links from the websites that are of the same theme as yours. This means using keywords in anchor text of your link.

Conclusion

These are some basic tips that can help you in optimizing your Facebook page for better rankings on search engines for your chosen keywords. Achieving higher rank in Google can be done in time, but you have to continue with your SEO efforts to keep your high rank on Google. Remember, you have to compete with other competitors who may be trying to optimize their websites for the same keyword as yours.

I hope this article will help you in optimizing your Facebook page for search engine rankings. If you want to add or discuss something about the topic, feel free to comment below!!

Facebook is the most commonly used social media website in United States with overall more than 1 billion users all over the world. Current statistics about online traffic shows that Facebook is now ahead of Google. These high statistics in terms of traffic pointed towards an opportunity for all small and large business owners to market and sell their products using their Facebook profiles. Almost every small or large business owner is now using Facebook as an important tool in their online business marketing. With high number of businesses now appearing on Facebook, the competition between rival businesses have intensified. You may need to put some effort on your Facebook business profile to become distinctive among other similar businesses.

In this article, you will learn about 20 simple tips and tricks that will teach you how to enhance your business with Facebook.

1. Your Facebook Business Profile.
Every Facebook user visits your business profile first before proceeding any further. It is very important to create a unique business profile that is clear, complete and contains valuable information about your business. Writing a complete and concise Facebook profile for your business is the first and key step in setting up a Facebook account for your business.

2. Setting Goals that are Realistic.
After setting up your business profile, do not expect to get unrealistic number of fans in a few months. You need patience in achieving your goals and a steady growth in terms of fans. Each friend is an asset and can help in promoting your business by sharing your content with their friends. So concentrate on quality rather than on quantity in first few months. Make your business profile more and more attractive for your fans.

3. Give Time to Your Facebook Profile.
Making an outstanding Facebook profile for your business doesn’t necessarily ask for all of your time. You can create an extraordinary Facebook account by giving 1 hour to your Facebook profile from your daily routine. You can use this hour by updating your profile, and communicating with your fans and possible clients.

4. Keep yourself updated.
Always try to learn new methods and techniques to make your business profile more prominent on Facebook. One way is to subscribe to FBZONE.NET and you will be updated on all new Facebook tips and tricks for keeping your business profile ahead of competitors. Visit other Facebook business profiles and try to learn from their online approach. Keep reading about Facebook updates and learn about Facebook as much as you can.

5. Keep doing things right in First Attempt.
Try to use Facebook apps and websites that can help you manage your Facebook account. There are lots of free and paid websites available that can really boost your Facebook presence. One of the recommended website is Syncapse. It is so far a global leader in business social media management. These external websites can provide you with the cutting edge tools and latest technology that can be critical for ever expanding competition between businesses on social media.syncapse

6. Call to Action.
The key purpose of your business Facebook profile is to create more fans and to market your product. This cannot be achieved without a strong and bold call to action on your front profile page. A strong call to action can ensure increase in number of likes and can expand your fan base. You can visit Facebook profiles of some big companies to learn from the call to actions on their profiles.

7. Create a Business Page instead of a Profile.
Do not try to use two different accounts to make a profile for your business. This can distance you from your fans and will consume more of your time in switching between accounts. You are also breaking a Facebook rule by doing this.

8. Build Strong relationship.
Keep interacting with your fans by thanking them after each “like” or positive comment. Try to answer comments on your business page within 24 hours. Keep your fans busy on your business page and respond to their likes and dislikes.

9. Invest your time in your Business Profile.
You do not have to spend any money in promotion of your business on Facebook. There are many external advertising apps available on Facebook that can support and enhance your business on Facebook for few dollars but you can still do well without spending any money on these apps or advertising.

Before advertising your business on a large scale, start with the small test ads to gauge the performance and increase in business against your money. Collect the data like keywords you want to target in your large scale advertising campaign and the read about target demographics. You have to be cautious in your advertising campaign as over spamming and unrealistic self promotion can some time back fire.

You can utilize your time in adding value to your business and building relationship with your present clients and fans instead of wasting your time on unrealistic self promotion. This can help you increase the number of “likes” and promotion of your content through your fans account.

10. Initiate promotions and incentives like coupons.
Incentives and promotions are vital in promoting your business on Facebook. For example, if you offer a one time discount to any new fan, this can help in increasing the number of fans as well as repeat businesses. It is also important to initiate promotions for your loyal customers and fans as limiting your incentives for only new customers is not a good business practice as your old fans can lose interest or can switch to other competitive product.

Try to introduce different sales and promotions frequently to keep fans loyal and to attract new clients. Try to reach out for new customers and always plan something for attracting new clients and fans.

11. Check-ins.
Facebook counts every business as a place whenever it operates. Make it possible to check in to your place of work daily. Make it a habit as this can promote your business by putting your business name into news feed of different people every time you checked into your place of work.

12. Plan to Expand.
Keep planning for your company’s expansion and extending your reach. For this purpose, you can use a powerful tool ‘Find Friends’ offered by Facebook. You can find friends from any email service list by using this feature. You can also import any contact file from any other network including “Linkedin”.

13. Create Group.
Facebook profile pages are open platforms for your business while groups are for group of your page fans. Facebook recently upgraded its Groups product that is much more powerful and useful than the older versions. The only drawback is that it adds friends without any notification and there is no control over open or closed group discussions. However, closed groups are a useful way for internal communication between business members.

14. Use of Facebook Ads.
Facebook Ads are a very powerful tool for your Facebook business page to market your product to a certain demographic. Facebook Ads allow you to select any age range and other similar features for more specific marketing. You can find plenty of online information about tips on Facebook advertising. Keep reading FBZONE.NET for a future post on Facebook Advertising Tips.

15. Use both Facebook and Twitter.
There are a number of online tools available that can help you in updating both Facebook and Twitter accounts at the same time. This can save lot of your time and enhance your productivity.

16. Status Updates.
Post regular amusing status updates on your profiles to keep your business page in the limelight. Amusing and call to action status update can keep your fans engaged with your profile page. More comments by your friends on your status update means more marketing of your business on Facebook pages of your fans.

It is recommended to update a witty status every day for your fans. This will show your active status as well as keep your fans busy. To make sure that more people comment on your status update, try to make it a question for your fans.

17. Embedding Videos.
If your business also has a YouTube page, keep updating your videos on YouTube and embed them on your Facebook profile at the same time. To integrate your Facebook page with your YouTube channel, you can use an excellent out of box Facebook application known as “Involver YouTube”.

Facebook also allows you to create a custom page template that can help you in embedding your videos against background of your choice. Using a custom page template for your videos require some technical skills, we may have an upcoming post on the topic so keep logged in to FBZONE.NET for further updates on the topic.

18. Facebook Integration with Your Business Website.
You can easily integrate your facebook account with your Business website using either a ‘Like Box’ or ‘Facebook Like Buttons”. You can install any of the application on your website that can help you in embedding Facebook page to your Website. These applications help your website visitors to know about your Facebook profile that results in more fans on your Facebook page.

19. Promoting Your Facebook Page on Web.
Use other websites like ‘Linkedin” and ‘Twitter’ to promote your website around the web. Use forums, blogs and other social media websites to spread the word about your facebook profile.

20. Using Facebook Insights.
You can see powerful analytic dashboard that is known as Facebook Insight every time you logged into your account. Try to explore more of its features and utilize them to your advantage.

These are some basic tips that can help you in creating a strong presence of your business on Facebook. If you are running a business Facebook page, let us know about your experience by commenting below!